We work alongside companies to study, design and build useful AI into everyday work. Our purpose is to give people more time to serve customers and improve what they do.
Michael brings business strategy, design and AI systems into the same conversation. He works across roles and specialties to understand how people, information and tools affect one another, and where a useful connection could make the work easier.
That wider view shapes BR8N. We bring the right specialists together, work alongside the people doing the job and turn those connections into changes they can use with confidence. The aim is more time and attention for the people they serve.
In 2023, Michael was asked to share and train others in AI while working in a role that was not built for it. An interest in the technology became hands-on work: learning, explaining and trying to make it useful.
The more he put into it, the clearer the gap became between showing what AI could do and building it properly into everyday work.
Michael left that agency and started his own marketing agency, 8gnc, with AI built into how the work gets done. That meant learning the details of different workflows and industries, and the judgment each one needs.
br8n grew from that experience: a practice dedicated to custom AI implementation, grounded in how a company and its people actually work.
We bring the relevant specialists into each project to help people learn the changed job, practice it and understand who owns the work after handover. Training and ongoing support are agreed as part of the scope.
01
I was drawn to artificial intelligence because of what it could change about work. I attended an AI and machine learning boot camp and kept exploring how it applied to real workflows. I wanted to understand what it would take to make it useful for the people doing the work.
02
In 2023, I was asked to share and train others in AI in a role that was not meant for that. I put a lot into it, and frustration built. I could see ways to implement things more thoughtfully and more thoroughly. I needed the opportunity to put that belief into practice.
03
Leaving that agency and starting an AI native marketing agency gave me that opportunity. Working across different processes and industries taught me how much context matters. I became passionate about giving people more time to serve their customers and improve their work. That is why br8n exists: to build AI around the human part of work, with more to show for it than activity labelled innovation.
Michael’s personal education, professional certifications and training.
UT Dallas
Caltech
Oracle
IAPP
Certified Information Security
Advisera · Exemplar Global TPECS
HubSpot Academy
These qualifications belong to Michael; they are not certifications of br8n.
See how Michael and the specialists involved in your project work alongside the people in your department.
See what working with BR8N looks like