M.L. Sebastian is now br8n.iothe AI-delivery practice of BMC (Branded Mayhem Collective LLC)

04 · Company Install

A brain for every employee. One that ties them together.

PriceFrom $15,000 + retainerBook →
Duration

Custom scope · 2–6 month engagement. Minimum 3 Personal Brains required.

Who it fits

SMBs, departments inside larger orgs, mid-market companies installing AI org-wide. Leaders who care about the line between individual contribution and institutional memory.

Each person gets a brain that’s theirs to keep. The company gets a shared brain holding institutional knowledge. The two work together across a line that stays honest about what’s personal and what’s shared.

How it works

Diagnose. Build. Hand you the keys.

One method, three moves: we map your actual work, build your private brain from it, and hand you the keys — owned, portable, queryable from anywhere.

We map your actual work — the tools, the gaps, the shape your role needs.

We build your private brain from it — your corpus, indexed and queryable.

It's yours. Reach it from any LLM, at your own subdomain. You own it.

A brain per person. One that ties them together.

Every employee gets a portable brain — and a shared Company Brain holds what the org knows.

  1. Each person gets their own private, searchable brain built from their real work — theirs to keep, portable when they move on.

  2. Institutional knowledge — process, decisions, history — in one brain every tool can query, always current, nobody maintaining it.

  3. READ, WRITE, ACT gates and access rules on who can query what. You own the deployment — it doesn’t walk out the door with anyone.

The structural problem with company-wide AI.

Most companies installing AI make the same architectural mistake. They either centralize everything — one shared workspace, all knowledge funneled into the corporate vault — or decentralize everything: everyone gets their own ChatGPT subscription and figures it out. Both break within twelve months.

  • Centralize-everything fails the employees.The knowledge people build over years lives in their heads, their email, their habits — and most of it can’t move into a corporate AI without losing the context that made it useful. People resist contributing because what they upload becomes the company’s property the moment they upload it, and they intuit that this costs them leverage. The shared brain ends up half-empty.
  • Decentralize-everything fails the company.Each person builds their own ecosystem of prompts and projects. Institutional knowledge that should compound across the team doesn’t — there’s no shared layer. Two people on the same problem work with a different AI and a different mental model. The aggregate effort is wasted.

The Company Install resolves this by being explicitly two-tier. Every employee gets their own Personal Brain — owned by them, portable when they leave, fed by their own work. The company gets a shared Company Brain — owned by the company, fed by what it has decided is institutional knowledge. The two query each other through a governance layer that respects the line.

The company keeps the work product — the workflows and skills people build and contribute. Each person keeps the learning they bring to it: their books, their notes, their judgment. The architecture draws that line clearly, and both sides come out ahead.

What the architecture actually looks like.

Two parallel brains, joined by a governance layer.

  • Each Personal Brain holds the human’s own context. Same architecture as the solo Install— a private, gated brain queryable from any AI tool — but what’s inside it is the person’s: the books and notes they collect, their takeaways, the judgment and skills they’re building. That human layer is what makes an AI’s output land right, and what develops the person. It’s theirs, and it makes their work better.
  • The Company Brain holds the work product — and all the knowledge around it.Institutional knowledge (policies, playbooks, frameworks, case studies) and the workflows and skills people build and contribute — but also any database, tool, or system you give us access to. Anything with an API, we wrap into an MCP server the brain can query (often a CLI, MCP, or API already exists), so we can actually pull your data in. Done right we ingest it in bulk up front rather than a slow trickle, and chunk it into the brains it belongs to. It’s owned by the company, on company SSO (M365, Google Workspace, or Okta). It stays when people come and go.
  • A “Company Brain” is usually a cluster, not one brain. What shape it takes depends on the data patterns the Working Intelligence Audit surfaces — and we wire it accordingly during the install:
    • By department, or sub-department — an HR brain might split into a talent-strategy brain under the direct HR lead, where the work is genuinely distinct.
    • By data shape — a marketing brain might be a cluster: one for media, one for text and prose, one for the rest, because each is queryable best in a different shape.
    • Or a single brain — learning & development, say, where one is enough.
    Either way they can be stitched into one tool an AI queries as a whole, or wired in separately — the audit decides, and the install does the wiring.
  • The governance layer is the connective tissue. Most installs use a three-tier model:
    • Personal → Personal — off by default; cross-brain rights only open when both employees opt in.
    • Personal → Company — on by default, scoped by permissions.
    • Company → Personal — off entirely; the company never automatically reaches into individual brains.
  • The endgame is orchestration.Once the company’s knowledge actually lives in the brain — not just documents, but the data, the tools, the systems — it stops being a place you look things up and starts running the work: an orchestrator coordinating agents, workflows, and routines at a granular level. That’s roadmap, not week one. You start from a strong foundation to get there quickly, and for real.

How ownership actually splits

The Company BrainWork product — the company keeps it

Absorbed institutional knowledge: the workflows, skills, and playbooks people build and contribute. Clustered by department, wired into one brain.

  • Sales
  • Ops
  • Support
  • Finance
  • Product
Personal BrainsPersonal context — the human’s own

Each person’s own collected context — books and notes, takeaways, the judgment and skills they’re building. The human layer that makes the output land right.

  • Books & notes
  • Takeaways
  • Skills you’re building
  • Your judgment

Every skill installed comes with a correctness contract — how the agent proves it got the right answer, what it’s allowed to claim, and how you reverse a bad call.

The architecture is the half that matters

Scope it on a call before you scope it on a contract.

Diagnostic Call (30 min, free) maps your team to the right tier and outlines the governance contract. No commitment.

Four tiers, sized by team + data scope

Pick the tier that matches today.

  • Small · 1–15

    $15K + $1.5K/mo. Company Brain + 3 role-skill types + governance + cross-brain rights. First organized AI footprint.

  • Mid · 15–50

    $25–45K + $2.5–3.5K/mo. Adds multi-department governance, onboarding curriculum, audit logs, M365/Google/Slack.

  • Large · 50–250

    $50–100K + $5–7.5K/mo. Multi-tenant platform, cross-department rights, structured 6-month rollout program.

  • Enterprise · 250+

    Custom. Full institutional embed. 12+ month engagement. AI rollout integrated with operating-model change.

What you walk away with

In the bundle.

  • Two-tier brain system

    Personal Brains for enrolled employees (owned by them). Company Brain holding institutional knowledge (owned by the company).

  • Governance contract

    Written, agreed-upon, technically enforced. Who can query what, who keeps what when they leave. Half the value of the install.

  • Role-tuned skill library

    Shared skills installed across brains, tuned to the function. Sales teams get sales-shaped, engineering gets engineering-shaped. Compounds across the team.

  • Stack integration

    M365, Google Workspace, Slack — your daily tools query and feed the brains. Mid tier and above.

  • 60-day support

    Structured stabilization window after launch. Most installs hit an unforeseen edge case in week 3–4; this catches them.

  • Docs employees read

    Not vendor-speak. Written in the same voice as the rest of the site — diagnosis, not promise. Explains what each piece does, why it\'s there, how to use it.

Why "minimum 3 Personal Brains" is the rule.

You can’t have a Company Brain without people who’ll actually use it through their own.

  • Shared-brain-only installs become write-only archives.Deploy just the shared brain and employees keep using their personal ChatGPT and Claude, because that’s where their workflow already is. The investment gets shelved within a year.
  • The fix is to deploy from the user out.Each employee’s Personal Brain gives them an immediate reason to engage. The Company Brain then earns its keep because they’re already querying through tools that reach it. The shared brain compounds because the personal brains pull from it constantly.
  • Three is the floor— below that, the cross-brain governance design isn’t worth the complexity. At three, the shared layer starts paying for itself. At ten, it’s indispensable.

Who this is for

Named by role.

What’s included

In the price.

The ladder

One method, three depths.

Learn it in the Lab, run it with us, or have it installed. Same method — sized to whoever will own it.

Learn it

For the self-driven individual.

$0 → $1,197Course 01 free · $1,197 for the Track
  • The Lab — take the courses, build it yourself.
  • The same method we install, taught step by step.
  • Start free with Course 01, no card.
Open the Lab

Run it with us

For the operator who wants a guide.

from $497Audit $497–$997 · retainer from $497/mo
  • We run the audit live, on your real operation.
  • Pay-per-call advisory, then an ongoing retainer.
  • You watch the method work before you commit.
See the audit

Have it installed

For one role up to the whole company.

from $1,497Personal $1,497 · Company from $15,000
  • We build and hand over your private brain.
  • Personal Brain → Plus → Company, up to enterprise.
  • Owned by you, portable the day you leave.
See the install

You own it

Reach it from any LLM.

The brain is a tool, not a walled garden. Any model can query it over MCP — so when you change jobs, change tools, or the next model launches, it comes with you.

Common questions

Asked, answered.

This engagement runs through the Lab.

Onboarding is a course you keep. Worksheets land where we read them before every call. When we’re done you hold the workbook, the certificate, and the method — not a slide deck about it.

See the Lab →

Start with the Diagnostic Call.

The Company Install starts with a 30-minute Diagnostic Call. Free. We figure out which tier matches your team, where the governance line should sit, and whether the install is the right move now or whether something smaller — an Audit, a Workflow Sprint — is the better first step.