Learn it
For the self-driven individual.
- The Lab — take the courses, build it yourself.
- The same method we install, taught step by step.
- Start free with Course 01, no card.
The work
A ladder, not one SKU — by the hour, a fixed-scope install, or a team rollout.
Builders, operators, founders, teams who want an AI brain they own.
Diagnose the work, build the brain, hand you the keys — sized to whoever owns it.
Three ways in
The Lab
Free → $1,197
Run the eighteen-stage method yourself — five courses and a 173-field workbook. Course 01 is free.
Advisory & audit
From $150/hr
Drop in by the hour, or get a paid diagnostic across what you’ve already built. No full build.
Personal Brain → Company
From $1,497
We build the brain from your real work and hand you the keys. Yours to keep.
One method, three moves. The same by the hour or across a team.
A read across what you’ve built in ChatGPT, Claude, and Gemini — where the knowledge lives, where it leaks, what fits your role.
Your real work becomes a searchable brain on your own branded subdomain. Gated to you, queryable over MCP.
You keep the source files, the schema, the deployment config, the subdomain. When tools change or people leave, what it knows doesn’t walk out the door.
“The method is public — eighteen stages, taught in the Lab. What you pay for isn’t the secret. It’s the hands that run it on your real operation.”
Every offer here builds the same brain. What changes up the ladder is depth and who owns the result — never the architecture.
The ladder
Pay-per-call advisory. A question gets a considered reply; agent code gets a scoped review. No project work — thinking together.
A paid diagnostic across what you’ve built in ChatGPT, Claude, and Gemini. You leave with a portable file you own and a written read on what fits your role.
Hand us your files; we turn them into a brain on a branded subdomain, yours to query from any AI tool. One to two weeks.
Everything in Personal Brain, plus deep elicitation of your tacit expertise, custom retrieval, three to five skills, and four weeks of architectural attention.
A brain for every employee that’s theirs to keep, plus a shared Company Brain holding the institutional knowledge — with the rules and access you’d expect.
Rather run the method yourself? The whole eighteen-stage method is taught as five courses in the Lab — Course 01 free, the full Track $1,197.
How the method holds
The method is public. Eighteen stages — Diagnose, Prescribe, Architect — taught in the Lab as five courses and a 173-field workbook. Run it yourself, or have us run it on your real operation.
And it has gates. READ, WRITE, ACT. Human gates on anything that moves money or messages. Nothing acts on its own without keys you handed it. The install bolts onto the actual job, not around it.
The math
Sub-year payback
A Personal Brain is ~20 hours of skilled work plus productized infrastructure. For a knowledge worker saving 5–10 hrs/week, it pays itself back inside a year.
Founding rate · while it holds
Within a year, a big vendor ships an assistant that remembers you continuously. When it lands, work already organized in your own brain gets more valuable, not less. The founding rate holds until the first cohort of installs is complete, or one of those products ships — whichever comes first.
Who this is for
What’s included
The ladder
Learn it in the Lab, run it with us, or have it installed. Same method — sized to whoever will own it.
For the self-driven individual.
For the operator who wants a guide.
For one role up to the whole company.
You own it
The brain is a tool, not a walled garden. Any model can query it over MCP — so when you change jobs, change tools, or the next model launches, it comes with you.
Common questions
Not sure yet? The Working Intelligence Audit ($497). Know you want one? Go straight to Personal Brain ($1,497). Just a second opinion? Brain Lifeline, $150/hr, no commitment. A team? The Company Install. The Diagnostic Call sorts it in 30 minutes.
The architecture. Every install builds a private, searchable brain from your real work, deployed to a branded subdomain gated by Cloudflare Access, exposing an MCP endpoint any modern AI tool can query. What changes up the ladder is the depth of elicitation, the custom retrieval shaping, and the number of role-tuned skills.
They credit forward. The Audit fee credits against an Install if you upgrade within 90 days; a Personal Brain fee credits in full toward Personal Brain Plus. No penalty for starting small.
You keep it. You own the source files, the schema, the deployment config, and the subdomain. Rehost it, hand it to another developer, or let it run as-is. The retainer is optional — for ongoing tuning, never a requirement to keep what you bought.
Yes. The entire eighteen-stage method is taught in the Lab — five courses, one workbook. Course 01 is free; the full Install Track is $1,197. The method we sell is the method we teach. The install is that method run on your real operation, our hands in the room.
Not at all. The technical work happens on our side. You provide files, give feedback on the shape, and use the brain through tools you already know. Want the deployment config? It’s yours and we’ll walk you through it — optional.
This engagement runs through the Lab.
Onboarding is a course you keep. Worksheets land where we read them before every call. When we’re done you hold the workbook, the certificate, and the method — not a slide deck about it.
See the Lab →The Diagnostic Call commits to nothing. We’ll figure out which depth fits the work in front of you — or whether the Lab is the right move, or whether we should be talking about something else entirely.